$537K TO $1.02 MILLION IN 12 MONTHS. SAME PRODUCT. DIFFERENT BUYER.

A neon sign manufacturer was paying Google for every click the same way, whether it came from a bar owner ordering twelve signs or a teenager wanting one. We changed who saw the ad, what it promised, and what the page asked for.

Let's work together

$537K to $1.02M

Annual revenue,

Oct 2024 to Sep 2025 vs Oct 2025 to Sep 2026 (Shopify)

552 to 1,147

Orders, year over year (+108%)

$5.50

Store revenue for every $1 on Google Ads

($1.02M revenue on $185,670 spend)

THE STORY

Best Buy Neon Signs makes custom LED neon for bars, restaurants, trade shows, and corporate events. Good product, repeat buyers, and a Google Ads account that treated a $900 wholesale order the same as a $60 bedroom sign.

The ads were showing up for the wrong searches. The landing pages were asking a bar owner ordering twelve signs to go through the same checkout as a teenager buying one. Every click cost the same. Most of them were worth nothing.

That's where SMCA came in.

THE WEBSITE

Hero Story

We stopped bidding on everyone who wanted a neon sign and started bidding on the people who buy twelve at a time. The account got smaller and the revenue got bigger.

- Steve Murray, SMCA

Creative Founder

THE METHOD

KEYWORD MINING

A bar owner doesn't shop like a consumer. The ads now lead with what a commercial buyer needs to hear: bulk pricing, rush shipping, volume discounts, commercial-grade quality, 5,000+ signs delivered. The Google ad reached Excellent ad strength and a 42% first-position share.

B2B AD COPY

A bar owner doesn't shop like a consumer. The ads now lead with what a commercial buyer needs to hear: bulk pricing, rush shipping, volume discounts, commercial-grade quality, 5,000+ signs delivered. The Google ad reached Excellent ad strength and a 42% first-position share.

SITE REBUILD

We rebuilt the homepage, shop-all page, and product pages so a commercial buyer sees the quote path first and a consumer sees the shop path. Order value jumped 48% because the page finally asked the right customer for the right order.

EMAIL THAT CLOSES

Most commercial buyers don't convert on the first visit. We built the email program to follow the quote: order confirmations that upsell, reorder reminders timed to how often a bar replaces signage, and a win-back sequence for past buyers. Email revenue is tracked order by order against Shopify, not Klaviyo's attribution.

HOW WE MEASURE

Google's dashboard and Klaviyo's dashboard both claim the same sale. We don't let them. Every order is cross-referenced against the customer's email history before it's attributed to a channel, and the number we report is blended revenue against total spend. 3.97X is the number that matches the bank account.

THE RESULT

Revenue went from $537,429 to $1,021,257 in twelve months, a 90% lift. Orders more than doubled, 552 to 1,147. The store did $5.50 for every dollar spent on Google Ads. Six of the last twelve months cleared $85K, a number the account had hit once in the prior year. First position on Google for the searches that matter, 42% of the time.

The product didn't change. The buyer we aimed at did.

THE RESULT

Revenue went from $537,429 to $1,021,257 in twelve months, a 90% lift. Orders more than doubled, 552 to 1,147. The store did $5.50 for every dollar spent on Google Ads. Six of the last twelve months cleared $85K, a number the account had hit once in the prior year. First position on Google for the searches that matter, 42% of the time.

The product didn't change. The buyer we aimed at did.