From 2X to 6X With Major Thematic Learnings
CREATIVE + PERFORMANCE
Monkedia worked with Greenlight, an app-based financial technology startup, to help grow the user-base by 3,635% while decreasing CPA even as budget scaled by over 100X – ultimately leading to $20 million in Series A funding and a $50 million business valuation in less than two years. Today, Greenlight is valued at $2.3B following $260M Series D funding.
The Method
REVIEW MINING
We analyzed hundreds of real customer reviews to find the exact words buyers use, and built the messaging from their language, not ours.
STORY-LED CREATIVE
We didn't lead with the product. We led with the drawer, the mother, the twenty years. Ads that felt like testimony, not advertising. Audiences tagged their mothers and shared it like family history.
The top performer wasn't a product demo. It was the founder-story video paired with a news-style headline, and it ran at a 5X return on ad spend.
STORE REBUILD
We restructured the site so the story carries through to checkout: layout, copy hierarchy, trust, mobile speed. Traffic stopped leaking.
SCALE WITH DISCIPLINE
Full-funnel Meta structure, weekly kill/scale decisions, budget following the winners.
More Brands. Same System.
BEST BUY NEON SIGNS — B2B/Ecom Manufacturer
3.97X ROAS across Google Ads + Email
SLAYYY HAIR — Beauty Brand
Full site rebuild + paid social relaunch
NILES & CHAZ — Curl Care Brand 30+ monthly conversions after creative + CRO turnaround
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