With these seven strategies, your marketing should be a breeze. Of course, there's always more ways to further leverage each strategy for your business, but this guide is more than enough to get you started. To discuss more in depth marketing strategies visit SMCACreative.com for fully managed marketing services.

Sticking with the subject of Instagram, the latest trend in social media is nameless, faceless Instagram pages. These pages require zero original content, little to no planning, and can amass hundreds of thousands of followers in a matter of months. If you've been feeling like you've tried everything to grow your social media page and it's just not working, this is the perfect hack for you. Similar to a blog, a theme page simply reposts content that already exists.

Social media is one of the world's greatest marketing tools but learning to manage every single feature can be overwhelming. There are stories, live, feed posts, (carousels, pictures, reels) collab post, influencer posts, boosted posts, and direct messages. As a business owner, it is hard to direct a team to grow your social media if you yourself cannot identify simple ways to improve your strategy. Since Instagram and TikTok are the most used platforms, we are going to focus

Email marketing is undoubtedly a key player in any marketing mix. One-off campaigns play a vital role in informing, promoting, or making offers to customers. When used consistently, it typically leads to direct sales. On a campaign level, your brand should be sending between eight to twelve email campaigns per month. These campaigns should incorporate themes such as new arrivals, staff picks, best sellers, product care, sales, future events and more. A standard schedule migh

One compelling case study from Postscript highlights Apothékary, an herbal medicine brand. "They used their own company Slack channel to showcase employee recommendations during the holidays! Simple, engaging, inadvertent," Hara Morin, Postscript CSM. By showing the actual conversation, they were connected on a personal level. Here's our team, the question we asked, the platform we used, and the real responses.

Before the era of digital advertising, there was no software that calculated return on ad spend from t.v. commercials, billboards, radio, or other traditional media. To evaluate whether an ad was successful, companies would monitor how much their revenue changed over a specific period of time. Let's assume Nike's average revenue is $50,000 per month. They purchase a billboard ad for $10,000. The billboard is up for 30 days. To measure success, Nike would evaluate what percent

You can have an ad that has the potential to produce thousands of dollars in revenue for your business, but if you cannot identify it, there is no use in having it. When it comes to campaigns with sales objectives, there are 14 key performance indicators (KPIs) that will absolutely help you identify how well your content is performing.

With over 40% of the world's population active on Facebook every month, Facebook holds an unparalleled amount of user data. Translation, Facebook knows everything about everybody. Think about it. The ads you see, that follow you around the internet are not random, the machine is smart, and gets smarter over time.

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