7MP: PLAY 3 - IMPACT OVER ROA | HOW TO MEASURE SUCCESS
- Steve Murray
- Jul 27
- 2 min read
Before you make decisions based on a seemingly low return on ad spend (R.O.A) from your Facebook ads, measure the overall impact your ads have on your business. Ask yourself, "Without Facebook ads, what happens to my website traffic, total revenue, social media followers, word of mouth marketing, and overall business health?" While it may be challenging to see a 1x ROA, that number may not accurately reflect how successful your ads are in relation to your overall business health.
