While running Facebook ads can be exciting, determining metrics that matter is an essential key to success. You can have an ad that has the potential to produce thousands of dollars in revenue for your business, but if you cannot identify it, there is no use in having it. When it comes to campaigns with sales objectives, there are 14 key performance indicators (KPIs) that will absolutely help you identify how well your content is performing. To help you better understand what each metric measures, there are questions you may have asked yourself following each definition. Here are the metrics that matter:
